Description
Duration: 1 Year (2 Semesters)
Total Credits: 40
Mode: Full-Time
Eligibility: Graduates from Design, Business, Engineering, Architecture, or related disciplines
Register by paying INR 30000 via UPI app to 7896123534 /dronaseeker@okicici
Semester I
| Course Title | Credits | Description |
|---|---|---|
| 1. Strategic Design Thinking | 3 | Human-centered design frameworks, design-led strategy, innovation sprints |
| 2. Design Management & Innovation | 3 | Managing creative teams, IP, design ROI, and innovation pipelines |
| 3. Business Strategy for Designers | 3 | Business models, competitive strategy, value chains, and economics |
| 4. Design Research Methods | 3 | Qualitative/quantitative methods, ethnography, user studies, insight synthesis |
| 5. Brand Strategy & Visual Identity | 3 | Brand DNA, storytelling, identity systems, experience branding |
| 6. Design Project I – Problem Framing Studio | 5 | Real-world challenge focused on discovery and insight (group project) |
Semester II
| Course Title | Credits | Description |
|---|---|---|
| 1. Systems Thinking for Design | 3 | Complex systems, stakeholder mapping, ecosystem design |
| 2. UX Strategy & Digital Product Management | 3 | UX roadmapping, Agile teams, metrics, omnichannel experiences |
| 3. Service Design & Customer Experience (CX) | 3 | Journey mapping, service blueprints, digital service ecosystems |
| 4. Strategic Foresight & Trend Mapping | 3 | Future scenarios, design futures, speculative design |
| 5. Leadership, Ethics & Change Management | 3 | Leading with empathy, design ethics, transformation strategies |
| 6. Capstone Project / Industry Immersion | 5 | Industry-collab project or strategic thesis with presentation |
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