CoE-NDNM

Email to cr@dronaseeker.co.in for Summer Internship at CoE-NDNM
Event: Free Neurodesign Webinar Live Streaming on YouTube

The Center of Excellence in Neurodesign and Neuromarketing (CoE-NDNM) was established in March 2023, under the educational and training excellence scheme by Drona Seeker (Estd. under MSME Scheme, Govt. Of India) to promote advanced user/ consumer experience design practices in India through hybrid blended online (HBO) learning experiences. This is the first unique transdisciplinary research and training center in the country at this moment offering an online professional certification program in Neurodesign, Artificial Intelligence (AI), Innovation & Entrepreneurship, Strategic Design Management, Affective Design Engineering, and Applied eye-tracking. Neurodesign encompasses the knowledge and skills from multiple disciplines such as – neuroscience, neuropsychophysiology, human factors & behavioural sciences, design anthropology & culture, neuroaesthetics, neuroeconomics, user experience design, strategic management, game theories, data analytics & statistics, artificial intelleigence, and innovation. Using neurodesign and neuromarketing strategies it’s possible to ensure the market acceptance of products/ software/ services. This center is open for collaboration with academic institutions and industry to support various activities including academic programs, product testing, market research, product planning, service planning, innovation, etc. We are pleased to be a part of Make in India, Startup India, and Digital India Missions of Govt. Of India. We are ready to support these missions at our level best.

Objectives

# To spread the knowledge and skills related to neurodesign and neuromarketing in India and across the Globe.

# To conduct professional training programmes on NDNM

# To build research group and conduct collaborative research in the area of NDNM

# To provide NDNM consultancy projects and provide solution to various related industries (specially the IT and Product industries)

# To support Make in India, Startup India, and Digital India Missions of Govt. Of India.

We have the following state-of-the-art facilities at our centre –

Cloud-Based Eye-tracking Facility

Electroencephalograph (EEG) Facility

Virtual Reality (VR) Testing Facility (M-Quest 2)

**Augmented Reality (AR) Prototyping Facility**

Brainstorming and Strategic Design Facility

Usability Testing and Observation Facility

AI and Affective Design Facility

Muscle Computer Interfacing Facilities

We welcome students, scholars, faculties and industry to collaborate with us for training, user testing, and various design solutions utilizing our facilities in minimal costs.

Meet our Expert(s) and Team

Dr. Abhirup Chatterjee, Ph.D. (DRDO-DIPAS)

Subject Matter Expert (SME)

Ms. Sumona Ghosh, M. Sc. (CU)

Teaching and Research Assistant (CoE-NDNM)

Dr. Suhana Ghosh, Ph.D. (C.U.)

Coordinator (Drona Seeker)

Mr. Snehashis Saha, B.Com. (C.U.)

Diploma in UX and Web-Interface Design, Drona Seeker

Teaching Assistant (CoE-NDNM)

Board of Advisors

Prof. Prahlada Ramarao

Padma Shri-2015President, IISc Alumni AssociationManaging Trustee, Trust for Advancement of Aerodynamics in India ( TAAI )Pro Chancellor S-VYASA , Director, Centre for Energy Research

S-Vyasa Yoga University, Prashanti Kuteeram, Kallabalu Post, Jigni Hobli, Anekal Taluk, Bengaluru 560105

FNAE,FIE,FAPAS,FTAS,FASI,FAeSI,FSWRI,FISSE,.FIETE
Former Distinguished Scientist & CC R&D DRDOFormer Vice Chancellor, DIAT(DU), Pune. DRDO , Ministry of Defence, Adjunct Faculty, Dept. of Management, IISc, Bengaluru.

Member, Board of Governors IITG